The innovative organisation of Airbnb: business model innovation and holacracy structure to enhance innovative business behaviour coping with the impact of the COVID-19

Challenging traditional hotel chains, Airbnb is widely known as a major disruptor in the industry of short-term accommodation rentals and broadening to other hospitality services. On commission-based digital platform, operates peer-to-peer business provider where it driven match guests hosts with listings or experiences relevance at an affordable price. The corporation has originated from edge market, disrupting contemporary amplifying its influence on mainstream. This article aims evaluate light model innovation disruptive theory. Themes will be discussed presented how enhance innovative strategies based unique organisational framework holacracy, which should key factor sustaining during after COVID-19 lockdown.